Friday Brown Bag Series Topic: Avatars! Create them and then manifest them!
The Brown Bag meetup is a bi-weekly meeting of entrepreneurs and others interested in topics related to small business. Feel free to bring lunch and eat during this time!
This meetup will discuss and explore how to create and refine a customer avatar or personae. Sometimes called a buyer’s avatar, it is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions.
How can you find your buyers if you do not know what they look like? A very useful exercise that gives you real marketing targets to test and refine.
This bi-weekly series is open to all and no cost to attend.